REACHING 18 MID-CAROLINA COUNTIES!
Reaching eighteen counties from Charlotte, North Carolina to South Carolina’s Great Pee Dee, The Bridge programming is simulcast on two different dial positions at 104.1 and 94.3. Plus we are the tri-county’s first HD Radio Station with crystal-clear reception at 107.1-HD-1. This approach of extending coverage allows advertisers to market their product on a regional basis while still paying local rates.
104.1 The Bridge’s philosophy of “Much More Than Music” brings consumers a mix of “Today’s Best Christian Music”, audience participation, an exciting interactive website and the news and features of the industry and its stars. We blend our Christian music with sports, ABC News Radio and the region’s news, weather and traffic to produce an exciting and highly listenable format.
MUCH MORE THAN MUSIC
WEEKDAY MORNINGS
INTERSTATE 107 plays more music and less talk during morning drive than any other Charlotte area Country Music station. Charlie Derek plays at least 12 country hits every hour and still makes time to join listeners for topic phone conversation. Charlie is joined by newsman Mike Crowder, local traffic and weather together and Chris Miller with sports. Together they present the area’s most informative, entertaining, and music-intense Country Music morning show.
NEWS, WEATHER, & TRAFFIC
Combining ABC, the world’s largest Radio network and the statewide South Carolina Network, INTERSTATE 107 is on the cutting edge of breaking news on the local, state, national and international levels. Our award-winning news department provides local and regional news and weather around-the-clock, seven days a week with daily I-77 traffic updates.
LOCAL & REGIONAL SPORTS
When it comes to sports coverage, INTERSTATE 107 stands alone as the station consumers turn to for their favorite sports programs! South Carolina Sports Talk with Phil Kornblut is heard Monday thru Friday from 6-8 p.m. Our live game coverage includes: University of South Carolina football and basketball; Local High School football; Sprint Cup and Nationwide Series NASCAR racing; NASCAR Pole Updates; Carolina Panthers NFL football; plus the Super Bowl and NFL playoffs.
COUNTRY MUSIC PERSONALITIES
Charlie Derek is joined everyday by Chuck Boozer. Weekends are special with American Country Countdown with Kix Brooks every Saturday morning; Racing Country USA on Sunday mornings; and the Sunday Night Oldies show with Allan Miller.
PROMOTIONS
The BEST in programming affords the BEST in consumer audiences, which is just what INTERSTATE 107’s advertisers get! INTERSTATE 107 has long been THE area’s innovative medium, offering its advertisers many on-air vehicles in which to promote their products. Whether its individual program sponsorships or one of the station’s signature promotions, advertisers can be sure their message is heard LOUD AND CLEAR on Interstate 107, FM 107.1 HD-1 and at Interstate107.com.